Teaching & Training

In lecture halls and boardrooms across Europe.

Five courses, two audiences, one level of rigour. I teach at leading business schools and engineering schools across Europe, and run hands on training programmes for professional teams that need to move with the technology, not behind it.

5 Courses
7 Partner institutions
EN/FR Languages ES on request
25+ Years of practice
Classroom session
Teaching Philosophy

Built on real practice, not on slides

Twenty-five years of operational responsibility worldwide feed every course. The content evolves continuously: case studies are drawn from the regulations, controversies and breakthroughs of the current quarter, not the last decade.

Practitioner led

Every framework taught has been applied to deliver real outcomes for global automotive, financial data, retail and AI-first organisations. No borrowed theory.

Hands on

Participants apply frameworks on real cases, datasets and AI tools during the session. Critique is built in. No passive listening, no slide decks with no follow-through.

Critically minded

A good outcome is participants who can tell when AI helped, when it misled, and when human judgment was decisive. Understanding data as the fuel of today's economy.

Modular & multilingual

Every course adapts from a 4-hour executive briefing to a 30-hour full module, delivered in English, French, Italian or Spanish.

Course Catalog

Five courses, modular by design

01

Data Privacy, AI & Ethics

Audience Students Professionals
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In an era defined by data-driven AI, fluency in the rules and the responsibilities is no longer optional. This course gives participants a foundational and practical grasp of the EU AI Act, GDPR, and the broader ethical landscape: from algorithmic bias to transparency and accountability.

We move from principles to operational consequences: what to assess, what to document, what to escalate, and how to design systems that respect rights without slowing the business down.

What we cover
  • Foundations of data privacy: GDPR, global frameworks and emerging laws
  • The EU AI Act in practice: classification, obligations and timelines
  • How AI systems learn and the precise points where bias enters
  • Transparency, explainability and meaningful human oversight
  • Real world case studies of AI failure, controversy and recovery
  • From ethical charter to operating model: making governance stick
Aivancity Paris campus
02

Managerial Challenges of Technological Transformations

Audience Students
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A leadership lens on AI, big data, automation and platform shifts: strategic, organisational and human. The course equips current and future managers to read technology cycles accurately, align investment with business strategy, and lead the cultural reset that real transformation requires.

Less code, more clarity: how to decide, how to sequence, and how to bring people with you.

What we cover
  • Reading the technology cycle: hype, S curves and genuine adoption
  • Aligning technology investment with business strategy and P&L
  • Managing ambiguity: change, culture and structured resistance
  • Talent and skill rebuilding in a post AI organisation
  • Decision making with imperfect, incomplete or contested data
  • Vendor selection, ethical procurement and dependency risk
IAE Caen campus
03

Digital Marketing: Focus on Data

Audience Students Professionals
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A move away from vanity metrics towards measurable business growth. This intensive course covers the strategic implementation and orchestration of eCRM systems, with a deliberate focus on data mastery: engagement scoring, conversion analysis, customer lifetime value modelling and multi touch attribution.

By the end, participants can defend a CRM roadmap, read its dashboards critically and translate them into action.

What we cover
  • The modern customer data stack and where value is actually created
  • eCRM strategy and orchestration across channels and lifecycle stages
  • Engagement scoring, lead nurturing and behavioural automation
  • Multi touch attribution beyond last click and what it changes
  • Customer Lifetime Value modelling, segmentation and uplift
  • Privacy respecting personalisation in a post cookie environment
SKEMA Business School Nice
04

Building & Orchestrating Loyalty

Audience Students Professionals
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The complete lifecycle of loyalty programmes: from concept and reward design to platform selection, integration and continuous optimisation. The course combines behavioural psychology with hard analytics: participation rates, redemption behaviours, retention curves and the tangible impact of loyalty on Customer Lifetime Value.

Participants leave able to design a programme worth running and a measurement plan worth defending.

What we cover
  • The psychology of loyalty: behavioural economics in action
  • Reward architecture: points, tiers, status and emotional rewards
  • Personalisation and segmentation engines, with real platform examples
  • Platform selection, system integration and data-flow design
  • Loyalty analytics: redemption, retention and CLV impact
  • Programme optimisation and relaunch: diagnosed case studies
IPAG Business School Nice
05

Hands on AI for Businesses

Audience Executives Corporate Teams
Professionals only
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A practical executive programme for companies whose teams need to actually use AI, not just hear about it. No theory bootcamp: participants spend the majority of the course producing real outputs using current generative AI tools: a competitive intelligence brief, a campaign concept, a customer-journey analysis, a strategic recommendation.

Each output is critiqued on three questions: where did AI add value, where was human judgment decisive, and what would you accept as a deliverable from your own team?

What we cover
  • AI in consumer intelligence: NLP research, social listening and synthetic personas
  • Generative AI for brand and content: ideation and dynamic creative optimisation
  • Predictive marketing analytics: churn, CLV modelling and multi touch attribution
  • AI for business analysis: automated insight generation and anomaly detection
  • Multimodal AI: text-to-image, text-to-video and the limits of automation
  • Consulting simulation: a real company brief solved end to end with AI tools, presented and critiqued live
Politecnico di Torino
Format & Adaptation

Built around your calendar, your audience, your sector

Every course is modular and can be reshaped for the institution or company commissioning it. Cases, datasets and assignments are drawn from your industry so the work participants do during the session looks like the work they will do after it.

Duration
4-hour briefing to 30-hour full module
Languages
English & FrenchSpanish on request
Delivery
In-person, hybrid or live online
Audience mix
Students, executives, mixed cohorts
Industry cases
Sector-specific cases and datasets on request
Partner Institutions

Where I have taught

ESCP Europe
ESCP Europewith CCM Benchmark
IAE Caen
IAE Caen
SKEMA Business School
SKEMA Business School
IPSA
IPSAAeronautics & Space Engineering
IPAG Business School
IPAG Business Schoolwith Politecnico di Torino
Aivancity
Aivancity

Discuss a programme

Whether you are a programme director looking to add a rigorous data ethics module, or a company that needs its teams to be genuinely AI-ready, reach out and we will find the right format together.

Get in touch ↗

Ready to bring this into your programme?

From a half-day executive briefing to a full semester module, every course adapts to your context.

Get in touch ↗
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